Cottonelle

We wanted people to stop seeing bathroom trips as just a time for bodily functions and start thinking of them as a chance to self-care. So, for year two of our downtherecare campaign, we leaned into situations where it’s extra important to embrace a refreshing routine, like hot summer days, dating and upping your skincare routine.

Between TV, OLV and social, we created 20 videos. It was definitely a group effort but I’ve only included the ones I wrote.

Social

Agency - FCB Chicago
SVP, Executive Creative Director - Lisa Bright
Creative Director - Nok Sangdee
Creative Director - John Potter
Sr. Art Director - Julia Matthews
Art Director - Brian Lamy
Sr. Copywriter - Tara Remiasz
Copywriter - Brandon Jessee