Radio Flyer Wagons

To show how Radio Flyer brings kids' craziest dreams to life, we created real ads for imaginary vehicles. In this guerrilla marketing campaign, it looks like a child is selling everything from a spaceship to a pirate ship on Craigslist. Then, as people toggle through the thumbnails, they discover that the amazing vehicle is, in fact, a Radio Flyer wagon.

Agency - FCB Chicago (Made as spec work but didn’t go live)
Creative Director - Tom Flanigan
Sr. Copywriter - Tara Remiasz