Renew Life probiotics

From the height of seatbelts to the dosage on medications, most solutions are still designed for men, then adapted to women—including digestive solutions. So, to relaunch the Renew Life probiotics brand, we created a campaign that shows the #1 women’s probiotic is actually created, tested and guaranteed for women’s bodies.

OLV

Beyond the scripted spots, we wanted to create content that hit on the real world impact of digestive issues. So, drawing on my background as a journalist, I conducted eight hours of on-camera interviews with several women. Here’s one example of how we used their raw, candid responses to go a little deeper on the subject.

Agency - FCB Chicago
SVP, Executive Creative Director - Lisa Bright
Creative Director - Nok Sangdee
Creative Director - John Potter
Sr. Art Director - Julia Matthews
Art Director - Brian Lamy
Sr. Copywriter - Tara Remiasz
Copywriter - Brandon Jessee