#ShareASquare

When shelves were being cleared of toilet paper, Cottonelle found itself in the unique position of telling customers to stop hoarding and start sharing. So, we created a simple way for people to let their friends and neighbors know they were ready and willing to #ShareASquare.

The One Show Shortlist 2021

Agency - FCB Chicago
SVP, Executive Creative Director - Lisa Bright
Creative Director - Nok Sangdee
Creative Director - John Potter
Sr. Art Director - Julia Matthews
Art Director - Brian Lamy
Sr. Copywriter - Tara Remiasz
Sr. Copywriter - Tanner Uselmann