World of Frozen

When the movie “Frozen” was released, its themes of individuality and sisterhood resonated with a generation of kids in Hong Kong. So, for World of Frozen’s grand opening, we rekindled their love of the story—and offered glimpses into the one-and-only place on Earth where they can Let It Go Like Never Before.

:15 Teaser

:30 TV

OOH

Agency - Dentsu Creative
EVP, Executive Creative Director - Kurt Fries
Creative Director - Chris Kloet
ACD Copy - Tara Remiasz
Sr. Art Director - Lukas Reichert 
Director - Joshua H. Walker